2018 - 2024
The BeeOne group of companies originates from a classic distribution company of the FMCG sector. Years of managing companies allowed the future founders of BeeOne to identify the key problems of traditional trade: significant markups on goods throughout the supply chain from manufacturer to end consumer, dependence on a limited number of individuals or companies holding exclusive rights to sell products in certain regions, as well as unfavorable conditions for working with large retailers.
In response to these challenges, a new business model was born - social commerce, based on the principle of partnership and involving a large number of people in the sales process.
It all started in 2018 with the launch of the first brand — Baybee diapers for children. At that time, ultra-thin diaper technologies were just gaining popularity worldwide, and in Kazakhstan, Baybee became the pioneer. Later, this path was continued by the premium diaper brand Mommy Baby. Over two years, the new business model proved its viability, and the products gained the trust of consumers. By 2021, the company expanded its range by launching the Mama Znayet (Mama Knows) diaper brand, which became the favorite brand of Kazakhstani mothers for 2 years and was launched in Kyrgyzstan and Uzbekistan. Additionally, our own mobile application was launched, paving the way for the development of the technological division.
Expanding its horizons, BeeOne entered the markets of Kyrgyzstan and Uzbekistan. In 2023, the company enriched its portfolio with a new category — women's hygiene products, represented by the brands Saiko and Eva.
Beginning- team assembly. Launch of diapers and potty training pants
3 more brands, Mommy Baby, Saiko, Dasberg
BeeZone Launch. Number of partners: 200 people more
1 more brand, Mama Znayet
1 more country, Kyrgyzstan, APB (active partner base): 14,800 people more
1 more country, 1 more brand, EVA
2018: The start. The BeeOne team starts its journey by assembling a talented team and launching the first products — diapers and potty training pants designed to provide babies with comfort and safety.
2019: Brand portfolio expansion. BeeOne expands its product lineup by adding three new brands: Mommy Baby, Saiko, and Dasberg. This helps the company attract new customers and strengthen its position in the market.
2020: Launch of BeeZone. The company launches BeeZone - a new partnership program that allows people to join BeeOne as partners. The number of partners quickly grows, exceeding 200 people, indicating a successful start of the program.
2021: Further development. BeeOne adds another brand to its brand portfolio - Mama Znayet, expanding the range and meeting the needs of a diverse audience.
2022: Expansion into a new country. BeeOne expands beyond its initial market, commencing operations in Kyrgyzstan. This enables an attraction of over 14,800 new members to the BeeOne partnership program in this country, broadening the company's influence and increasing its global presence.
2023: Further expansion. BeeOne continues its growth by launching a new brand - EVA, and expanding its operations to another country. This step confirms BeeOne's commitment to continuous development and innovation, as well as its ambition to become a leading company in its industry not only at the regional but also at the global level.

BeeOne in numbers

BeeOne isn't just a company; it's a movement that changes the world for the better. Let's take a look at BeeOne in numbers.

These figures confirm our significance and impact. We're proud that BeeOne continues to grow and transform people's lives for the better, one step at a time.

+ 330,000
Kids use our diapers
+ 100 cities
cities we are in
+ 45,000
partners that make profit with us

Our values

It’s the key principle that we adhere to in all aspects of our business. We strive for mutual compliance with collaboration rules and mutual commitments both with our partners and our clients.
it's not just a word for us, it's a value that permeates all aspects of our business. We aim for a deep understanding and involvement in the affairs of our partners because we believe that's the only way to build long-term and mutually beneficial relationships.
it's not just a state, it's a part of our culture and business philosophy. We believe that our excellent service and good relationships with each other are key elements of our success and help us achieve our common goal.
it's a principle we adhere to in all our relationships and collaborations. We believe in equal opportunities for all participants, regardless of their position, status, or background.
Mutual support
it's the foundation of our community and a key principle of our collaboration. We believe in the power of collective efforts and mutual assistance in pursuit of our common goal.

Join our team

BeeOne is not just a company; it's a community of technological experts whose aim is to create value for every partner. We are open to those who seek not just a job but inspiration.